上海快3

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壹串通      2016-05-27

  壹串通作為一家品牌策劃公司上海快3,如何為客戶創造價值,是我們每天都思考的。我想這種價值不僅停留在精準的洞察、漂亮的邏輯上,關鍵是客戶還能感知到,能對他們的組織、渠道、市場產生正面的激勵作用。講得通俗一點,要能刮起一陣風,真正解決企業發展的核心問題,這就是我們常常講得關鍵點落地。通過這一段時間的服務,個人也有一些體悟,我們堅持做,我們一定能夠迎來黃金十年!

  一、我們客戶的現狀

  DAJIADOUZHIDAO,WOMENJUEDABUFENKEHU,WOMENCHENGWEICHENGCHANGXINGKEHU。SUOWEICHENGCHANG,YIDINGYIYISHANGKEHUDEZISHENNENGLIHUANMEIYOUNEIYANGWANMEI,NIDEYIGEFANGANMEIYOUBANFAZUODAOYIYEZHIJIANGAOXIAODEBIANDIKAIHUA。YEJIUSHIWOMENJINGCHANGJIANGDE,“LUODIBUGANCUI、TUANDUIBUPIPEI、ZIYUANBUDAOWEI”DESANBUXIANXIANG。DUIYIGEYOUCUNZAISIWEIHEXINGDONGGUANXINGDEZUZHILAIJIANG,ZUOYIJIANMEIYOUZUOGUODESHIQING,KENDINGHUICUNZAIKANGXING,RUHEXIAOJIEDIAOZHEZHONGKANGXING,SHIWOMENGUANJIANDIANLUODIZUIZHONGYAODETIAOZHAN。

  二、策劃公司以報告和做作業為成果的咨詢內容逐漸失效

  CEHUAGONGSI,YIBAOGAOHEZUOZUOYEWEICHENGGUODEZIXUNNEIRONGZHUJIANSHIXIAO。FANGANZHIHOU、LUODIXINGCHA、KEHUCANYUDUDI、LIJIEMENJIANGAOYIJINGCHENGWEICHUANTONGZIXUNBAOGAOBUNENGZAIYINZANGDEBINGGOU。BIXUXIANGYIXIAFANGSHIZHUANBIAN!

上海快3   1、DUIHUAERFEIBAOGAO(GUWENYUQIYEJIAHEYUANGONGDESHENDUGOUTONG)

  2、YINGBIANERFEIYUCE(SHANGYEDIEDAISHICHANGYUANYUCESHIQUYIYI)

上海快3   3、YEJIERFEIGUSHI(ZIXUNBIXUXIANGJIAZHIBIANXIANGUODU)

上海快3   4、FADONGERFEIGUANKONG(JIFAKEHUDEZHUGUANNENGDONGXINGJIANGCHENGWEIGUANLIDEHEXINYAOYI)

  SUOYI,WOMENBIXUSHENRUDAOKEHUDEZHIXINGTIXIZHONG,YICHANGYICHANGQUDONGYUAN,YICHANGQUBUZHI,YAOGAOSUWOMENDEKEHUDEZHIXINGTIXI,WEISHENMEZHEYANGZUO,ZHEYANGZUODEYIYI,ZHEYANGZUODEGUANJIANJIEDIANYOUNAXIE。TAMENZAIZUODETONGSHI,HUANYAOZHUZHONGGUOCHENGDEZHIDAO、JIANKONGHEZONGJIE,YAOZHIDAO,PAOHUOJIZHONGDEDIFANGJIUSHIWOMENDEGONGZUOXIANCHANG!ZHIYOUCHONGFENDIAODONGKEHUDEZHIXINGTIXI,RANGTAMENZAIGANZHONGXUE、XUEZHONGGAN,WOMENDEFANGANCAINENGLUODI,CAINENGZHENZHENGCHUANGZAOJIAZHI。

  當然,我們要清醒的看到,我們不是萬能的,更不是包冶百病的醫生!咨詢是工具和方法的提供者,是經驗和知識的分享者,是創新思路的靈感點和鼓勵者,是內部變革的催化劑!這里,要我們要重溫麥肯錫創始人的話:我的責任是與客戶一起尋找答案,幫助客戶建立起解決問題的流程并保證嚴格的標準,對客戶的項目小組的成員進項培訓和技能轉移,并提供一切必須的技能與支持,提供外部觀點和普遍使用的經驗,同時使之與客戶的特殊需要相適應,保證以事實為基礎,以成果為驅動力的工作方法。而不是將答案告訴客戶,不是替代客戶的經理們解決問題,不是要求客戶工作小組創造奇跡,不會無視客戶的專業知識和經驗,不會采用理論性的、以研究為驅動力的工作方法!

樂駕項目山西樣板市場觀摩會

  LEJIAXIANGMUSHANXIYANGBANSHICHANGGUANMOHUI

迅達平板灶上市分公司動員會

上海快3   XUNDAPINGBANZAOSHANGSHIFENGONGSIDONGYUANHUI

群豐項目經銷商懇談會

上海快3   QUNFENGXIANGMUJINGXIAOSHANGKENTANHUI

  三、服務好客戶,關鍵是那顆真誠的心

  “MEIYOUSHENMEKEYIDADONGBIEREN,CHULEZHENCHENG”,ZHESHINANFANGZHOUMOXINNIANXIANCIDEYIJUHUA。ZHELIANGTIANGENYANGZONGJIAOLIUDESHIHOU,YANGZONGYEYIZAIQIANGDIAO“FAXIN”ZUIZHONGYAO,DUISHI、DUIREN,DAJIANEIXINDOUZHENCHENGDEQUZUO,JIBENSHANGJIEGUODOUBUHUIHUAI。ZHEGEZHENCHENGYOUJIFANGMIANGOUCHENG,YISHI,HUANWEIWEIKEHUDUOXIANGXIANG,XIEZHUKEHUTUIJINSHIQINGDEFAZHAN,YAONENGZHUNQUEDEGANZHITADETONGDIAN。ERSHI,ZHIMIANZISHENZUOYEGUOCHENGZHONGDEWENTI,CHENGKENDEQUJIANTAO。SANSHI,HUIJIUSHIHUI,BUHUIJIUSHIBUHUI。ZIXUNXINGYEDEFENGONGHENDUO,YOUXIESHIQINGZHENDEBUHUI,NEIMEZENMEBAN,CHENGKENDEGAOSUKEHU,ZHEGESHIQINGWOBUHUI。ProfessionalZHUANYE,ZAIYINGWENLIJIUSHIDUISHANGDIQISHIDEYISI,ZHUANYEDEQIANTIBIXUSHICHENGSHI。

上海快3   SHUOWANDUIKEHUDEZHENCHENG,HUIGUOTOULAI,WOMENGENGYINGGAIDUIWOMENDEHUOBANZHENCHENG。BENZHISHANGWOMENZUOFUWUXINGYEDEREN,ZAIWAIMIANDUIMEIGERENDOUKEKEQIQIDE,WEISHENMEZAIGONGSILI,DUIWOMENDEQINREN,WOMENDEZHANYOUXIHUANCHUIHUZIDENGYAN,YIYOUDIANNANSHIJIUBAOYUAN,ZHESHINUORUODEBIAOXIAN。RENHEKANSIBUHELIDEGONGZUOZHILINGBEIHOUDOUYOUYUANYIN,GUANJIANSHIYAOXUEHUILINGTING。YIYAO,XUEHUICONGDUIFANGDEJIAODUXIANGWENTI,TEBIESHIWOMENQIANXIANHUICHUANGUOLAIDEZHILING,YUANZESHANGZHEXIEDOUSHITINGDEJIANPAOHUODERENCHUANHUILAIDE,YAOZUNZHONG,BANGTAFENXI,YAOKANZHEYANGZUOSHIBUSHINENGGOUJIEJUEWENTI。ERYAO,SUOYOURENBIXUYAOYOUQUANJUYISHI,MEIGERENDENENGLIDOUSHIYOUJUXIANDE,BIXUYAOHUXIANGCHANFU,HUXIANGGULI,ZHEYANGTUANDUICAIYOUCHULU,YESHITUANDUICUNZAIDEYIYI。

  ZHENCHENGSHIWOMENCHUXIN,DUIKEHUZHENCHENG,DUIHUOBANZHENCHENG,DUIYUWOMENYOUGUANDEYIQIEZHENCHENG,ZHESHIWOMENSHIYEDEQIDIAN,YESHIZUIZHONGDEGUISU。

  JIANGWANZHEMEDUO,HUIDAORUHEFUWUHAOKEHUDEJUTICUOSHILAI。YIZHIYILAI,WOMENDOUZAICHIXUTANSUOHEYOUHUAWOMENDEFUWU,ZHILIRANGKEHUGUOCHENGMANYI、JIEGUOMANYI。KEYISHUO,ZAIFUWUDEZHETIAODAOSHANGMEIYOUZUIHAO,ZHIYOUGENGHAO,XIAMIANSHIGENYANGZONGTANTAOHOUDEYIXIEZONGJIE,XIWANGDUIDAJIA,TEBIESHIWOMENDEXIANGMUZONGJIANMENYOUQIFA,TONGSHIDUIWOGERENYESHIYIGEJINGXING。

  1、最壞的事情往往發生在最好的時候

  從目前的我們的能力來看,在營銷策略上海快3作業期,客戶的評價非常高,前幾個月基本上都處于蜜月期。但往往接下來,也是一些問題的高發期,我們不能有絲毫松懈,主要還是意識和思維上的松懈,通常會出現,流程把握不嚴,前期討論不充分,很多落地項目倉促上馬準備不足等問題。所以,一定要把好出品控制這道關。

  2、計劃和流程就是我們的生命

  WOMENDEFUWUXINGZHI,YIBANYIYINIANWEIDANWEI,CHIXUSHIJIANXIANGDUIJIAOCHANG,YINIANDANGZHONGDERENHEYIGEBIANLIANG,DOUHUIJUEDINGXIANGMUDESHENGSIHEKEHUKOUBEIDECHAYI。ZHEGEBIANLIANGZUIDACHENGDUSHANGSHOUXIANSHIYUANYUZIJIDE。SUOYI,JIHUA+LIUCHENGSHIWOMENDESHENGMING。

  SHENMESHIJIHUA?XIANGMUGUANLIRENYUANYAODUIJIEXIALAIDEGONGZUOJINXINGYUPAN,DUIGUANJIANJIEDIANJINXINGSHULI,YAOZHUDONGZHAOJIHUIYI,RANGDAJIAZHIDAOJIEDIAN,BINGQIEDUIRONGYICHUWENTIDEJIEDIANTICHUYUJING。DANGWOMENNADAOYIGERENWUDESHIHOU,SHOUXIANYAOPANDUANZUIZHONGCHENGXIANSHENMEYANGJIEGUO,GENJUJIEGUODEDAXIAO,GENKEHUJIANGQINGCHUWOMENXUYAOPEIZHIDESHIJIANHEZIYUAN,BINGGENKEHUYIQIZUOHAOXIANGGUANJIHUA,CONGJIHUAERYAN,BIXUYAOYOUDEFANGSHI,JIEZOUBUNENGLUAN,JIEZOUYEJIUSHIFANGCUN,FANGCUNYILUAN,JIEGUOYEHAOBUDAONALIQU。

  JIHUADEBENZHISHIDUIBIANHUADEKONGZHI,HENDUOSHIQINGSHIHUISUISHIFASHENGBIANHUADE,SUOYIWOMENDEJIHUABUNENGJIXIESHIDEFASHENG,HUOZHESHUOYIGEJIHUAYONGYINIAN,YAOWEIRAOJIEGUOJINXINGXIUZHENG。

  SHENMESHILIUCHENG?LIUCHENGSHIWOMENSHIJINIANLAI,DUIRONGYIFASHENGPINZHIWENTIDEJIEDIAN,JIQUANGONGSIZHILIQUNCEQUNLIGONGTONGSHUCHUJITIZHIHUIDEYITAOFANGFA。JIANDANDIANSHUO,JIUSHIWUBIZUOHAOLIANGGECUOSHI。

  YISHI,ZUOYEQIANDEDINGXIANGHUI,JIUSHIWOMENDETOUNAOFENGBAOHUI。FUZEDEZHUANYEXIANDETONGXUE,ZHAOHAOSUCAIHEFANGXIANGHOU,YAOQINGDAJIAJINXINGTAOLUN,BIXUZAIYOUJIEGUODEQINGKUANGXIACAIDONGSHOUQUGAN。YIFANGMIANBAOZHENGXIAOLV,JIUSHIBUZUOWUYONGGONG。YIFANGMIANBAOHUDAJIADECHUANGZUOREQING,YIGEFANGANLAIGAI,QISHIZUISHANGHAIWOMENDECHUANGZUOTUANDUIDE。

  ERSHI,NEISHEN。NEISHENZAIWOMENSHIBAOZHENGZUOYEDEZHONGYAOJICHU。HENDUOTONGXUEJIANG,SHIJIANTAIJIN,KEHUCUIDETAIJIDENGDENGYUANYIN,WOMENYECHENGRENZHEGEQINGKUANGKENDINGYOUDE。DANRUGUOBENZHUZHENCHENGDETAIDUCONGCHUPINZHILIANGDEJIAODUGENKEHUJIANGQINGCHU,XIANGXINKEHUYENENGLIJIE。YIBANZUOYEWOMENBIXUJINGLILIANGCIYISHANGNEISHEN,YIGESHIZHUCHUANGCELVEDENEISHEN,BAOZHENGQIMABUNENGZUOCUO!ERSHIZHENGTIWANGAOZAIJINXINGNEISHEN,ZHEGESHIHOUZHENGTIXIAOGUOHUIYOUZHIGUANDEGANSHOU,DAJIAKEYIQUANJUQUJIANSHIXIJIEXINGDEWENTI。

  3、讓聽得見炮火的人指揮炮火

  WOMENJINGCHANGJIANG,ZUOZAIJIALISHIZUOBUCHUHAOFANGANDE。GAOQINGZHEYIDIAN,GUANJIANSHIWOMENBIANZHENGKANWENTI,RENHEQIYEBULUNDAXIAO,ZONGBUHEFENGONGSI、JINGXIAOSHANGBENZHISHANGSHIBOYIGUANXI,ZONGBUZAIHAODECHUFADIAN,ZAIHAODEFANGAN,DAOLEFENGONGSIHEJINGXIAOSHANGNEILILUODIDESHIHOUYIDINGHUIYOUGEZHONGWENTI,ZHEGEWENTIHUIYOUYISHICENGMIANDE,YEHUIYOUZHIXINGCENGMIANDE,YOUXIEWENTISHIKEGUANCUNZAIDE。DUIWOMENQIANGDIAOSHIZHANHESHIXIAODECEHUAGONGSILAISHUO,BIXUYAOJIEJUEZHEXIEWENTI,WOMENDEJIAZHICAINENGXIANXIAN。NEIZENMEBAN?MEIYOUSHENMELINGDANMIAOYAO,JIUSHIWOMENDEXIANGMUXIAOZUDECHENGYUAN,DUOQUSHICHANGHEYEWUYUANLIAO、HEJINGXIAOSHANGLIAO,ZHAODAOZHIXINGHETUANDUITONGDIAN,HUIGUOTOULAI,ZUOZHENDUIXINGFUDAOHEDIAOZHENG,ERQIEYAOFANFUDEZUO,CHIXUDEGOUTONG。WOMENYAOZUOKEHUZHIXINGTIXIHEQUDAOTIXIDEDISANZHIYAN,DAJIANQIKEHUFENGONGSI、JINGXIAOSHANGZHIJIANDEQIAOLIANG。BIXUYAOSHENRUDAOYIXIANQU,WOMENDESIKAO、CELVE、FANGXIANGCAIYOUSHENDUDELUODIDEKENENG。

  4、只有強有力的儀式感才能吹響沖鋒號

上海快3   WOMENDEMEIYIFANGAN,KEHUCANYUDERENZHIYOUNEIMEDUO,XIANGHUODEZUIDACHENGDUDELUODI,BIXUYAOJINJINYIKAOTAMENDETUANDUI,NEIMEDONGYUANHEZONGJIEJIUFEICHANGZHONGYAO,YICHANGCHENGGONGDEDONGYUANHUIYI,SHIYISHICHENGQILAIDE。RENJIEYOUZHEZHONGYISHIDAILAIDEYISHIGAN,LAIGEIZIJIYIZHONGQIANGLIEDEZIWOANSHI。ZHEZHONGZIWOANSHINENGGOUSHIZIWOBIANGE,BAZIJIDEZHUANZHULI、FANYINGNENGLI、YUNDONGNENGLIXUNSUTISHENG。JIANDANDEJIANG,ANSHIMEIGERENBIXUYAORENZHENDIQUDUIDAIZHEJIANSHI。ZHIYOUMEIGERENRENZHENDUIDAILE,CAINENGHUODEHAOJIEGUO,ZHEYESHIWOMENKEHUXIWANGKANDAODE,GENGSHIWOMENBIXUYAOJIANCHIDE,XIEZHUKEHUGUANGFANDIAODONGZIYUAN,YESHIWOMENDESHIMINGSUOZAI。

  5、落地標準不是紙上的,有好過程才有好結果

上海快3   YIXIANGDAOWOMENDEFANGANMASHANGLUODI,WOMENDEXIAOHUOBANTONGCHANGSHIBIJIAOJIDONGDE。DANKEHUDENENGLIYOUDAXIAO,DUIYUNEIXIELUODINENGLIBUQIANGDEKEHULAIJIANG,WANGWANGSHISHOUCILUODIDECHENGGUOWANGWANGGENLIXIANGZHONGDAXIANGJINGTING,YOUDESHICHOUKULE。BENZHISHANGZHESHIWOMENDEZEREN,ERQIESHIBURONGHUIBIDEZEREN,ZHEGEBIAOZHUNKENDINGBUSHIZHISHANGNEIXIEGUIGE、CHICUN、CUNZHIDENGDENG。YISHIZAIBANGZHUQIJIANLILUODILIUCHENG,CONGTUZHI、DAYANG、QIANYANGDENGJIANLIQUANLIUCHENGGUANLI。ERSHI,DUISHOUPIYANGDUIXINGGUOCHENGGENZONG,YAOQUZUOYEXIANCHANG,GENJUZUOYEQINGKUANGLIJIYOUHUAHEDIAOZHENG。SANSHI,JIANGZUIHOUDELUODICHENGGUOPEIXUNDAOWEI。ZUIZHONGHUANSHIHUIDAOWOMENDE“SANJIHUOJIANMOXING”DANGZHONGLAI,CONGBIAOZHUNJIANLI,JIAOHUIKEHU,CHIXUBUDUANDEZUODONGTAIGUANLI。

  ZHONGSUOZHOUZHI,YIGETUANDUIFAZHAN,KENDINGYAOYOUYIXIEGUANJIANDERENCHULAIYINLING,WOMENHUHUANYINGXIONG,DANWOMENYOUFANDUIYINGXIONGZHUYI,CHONGFENDELIYONGTUANDUI、LIYONGZIYUANCAINENGSHICHENGGUOZUIDAHUA。CONGMOUZHONGYIYIJIANG,WOMENXUYAOERZHONGREN。YISHI,JUBEISHENDUDEQUANLIANTIAOFUWUDEREN。QUANLIANTIAOFUWUDERENBIXUSHIYIZHUANDUONENGDEREN,DONGCELVE、DONGCHUANGYI、DONGLUODI、NENGGOUTONG、NENGXIEDIAO。ERSHI,NENGGOUDULIDAILINGTUANDUIQUDEKEHUXINRENHEHUOQUSHENGYIJIHUIDEREN,ZHEYANGDERENJIYAOYOUQIYEJIASIWEI,YOUYAOYOUJINGYINGYISHI。

上海快3   ZHIYIXINGNAN!WOMENXIANGXIN,ZHIYAOJIANCHI“CHUANGZAOJIAZHI,TUIDONGLUODI”DEGONGSILINIAN,ZHENCHENGDEDUIDAIKEHU,DUIDAIMEIYIWEIHUOBAN,WOMENDESHIYECAINENGJIYECHANGQING。

  本文來源于【壹串通品牌營銷策劃機構】,轉載請備注本文鏈接:http://ugg896.com/View/post/929.html

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