上海快3

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壹串通上海快3   oishi   2015-04-10

  說起營銷,我們更多地想到的是那種單刀直入、賣力吆喝的場景。但是有那么一個人,卻在營銷的道路上走出了不一樣的坦途——用美學來營銷。

上海快3   MEIXUEHEYINGXIAO,KANSIFENGMANIUBUXIANGJIDELIANGGEGAINIAN,QUEBEIZUHEZAILEYIQI。YEXUNIHUIRENWEI,ZHEZHISHIYIGEXUETOU,GUIGENJIEDIHUANSHICHANPINDEXIAOSHOU。DANGRAN,SHUIDOUWUFAFOUREN,RENHEYINGXIAODEZHONGJIMUBIAODOUSHICHANPINXIAOLIANGDETISHENG。DANSHI,WOMENKEFOUNENGJIANGYINGXIAOBIANDEGENGMEIHAO、GENGYIYUXIAOFEIZHEJIESHOUBINGNENGYANSHENXIAOFEIZHEDEXIAOFEITIYAN?YICHUANTONGCEHUAJIGOUQUANMEIXUEYINGXIAOCHUANGYITUANZHUXIYANGCHONGJUNHUIGAOSUNI,WANQUANKEYI。

  YONGYOU20NIANPINPAISHEJI、CHUANGYI、CEHUAJIGONGYESHEJIZIXUNJINGYANBINGSHENANZHONGGUOXIAOFEISHICHANGDEGANGROUZHIDAODEYANGCHONGJUN,YIZHIYILAIDOUSHIZHONGGUOQUANMEIXUEYINGXIAODECHANGDAOZHEHEJIANXINGZHE。ERTAYEYONGYIGEGECHENGGONGDEANLIXIANGWOMENZHENGMINGZHU,QUANMEIXUEYINGXIAOBUJINHAOTINGERQIEHAOYONG。

楊崇俊

  CHUJIANYANGCHONGJUN,TABIEYOUYUNWEIDEHUZIGEIWOLIUXIALESHENKEYINXIANG。GURENYUN:XUXUMINGZHI。XUXUSHIZHISHANGSHIYIZHONGFAZINEIXINDESIXIANGBIAODA。YANGCHONGJUNXUXUCHUANDADESHIYIZHONGZIYOUCUGUANG、BIAOXINLIYI、SATUOBUJIERYOUCHENGSHULIANDA、CONGRONGZIXINDEJINGSHEN。

  BUZHAOPINGCHANGDELUOJI、BUYICHANGGUIDEYUESHU,YINCIYANGCHONGJUNMEIMEIYIWAIHUODEHENDUOYOULIYUGONGZUODELINGGANHECHUANGXINSIWEI。YINCITAJUEDE,RENSHENGJIUSHIBUDUANYUDAOYIGEGEWENTI,RANHOUXIANGBANFAQUJIEJUEYIGEGEWENTI。SHIDE,RENJIUSHIZHEMECHENGCHANGQILAIDE。

  基于1營銷理論下的全美學營銷

  JIYU1YINGXIAOLILUNXIADEQUANMEIXUEYINGXIAO,CHUANTONGGUANNIANXIA,MEIXUESHISHUYUYISHUDEFANCHOU,WEISHENMEHUIJIANGMEIXUEHEYINGXIAOJIEHEZAIYIQIERTICHANGQUANMEIXUEYINGXIAODELINIAN?

  YANGCHONGJUNBIAOSHI,MEIXUEZHIDESHIYIZHONGMEIHAOGANJUE,BAOKUOSHIJUEDANBUXIANYUSHIJUE,BUTONGDEMEIHAOGANJUEYINGGAIYOUBUTONGDESHIJUEHEYUYANDEBIAODA,BIRUSHIYONGHESHIHUIYESHIYIZHONGMEIHAODEGANJUE,YOUHENDADESHICHANGKONGJIAN。ZHEZHONGGANJUEDEGOUTONGJIUYINGGAISHIJIANDANPUSHI,LIXINGSHENZHISHICUBAODEGOUTONGFANGSHI。

  “YOUYUXINXI、CHANPINHEPINPAIDEGUOSHENG,XIAOFEIZHEQUESHAOSHIJIANHENAIXIN,QIANGOUTONGCHENGWEIHOUGONGYESHIDAIPINPAIYINGXIAOZUIYOUXIAODEGOUTONGFANGSHI,‘TELAOTEDINGWEI’SUODAILAIDE‘NAOCANSHIDINGWEI’JIUSHIYIZHONGQIANGOUTONG,RUPASHANGHUOHEWANGLAOJI,SONGLIJIUSONGNAOBAIJIN,JIUSHIYIZHONGNAOCANSHIGOUTONG,ZHEZHONGGOUTONGFANGSHIGENGSHIHECUNLIANGJIAODADEDAZHONGPINPAI。YILAIJUEDEGUANGGAOTOURU,JIEJUEBULEGENGDUOQIYEDEGOUTONGWENTI,YEBUSHIHEYIXIEGEXINGHUAHEGAODUANHUADEPINPAIDIAOXING。SHISHISHANG,TELAOTEHUSHILEQIANGOUTONGDELINGWAIYIZHONGZHONGYAOFANGSHI:‘BUYILAIWENZIDEGOUTONGFANGSHI——GANJUEGOUTONG’。CONGGANGUAN、CHANPIN、HEJIAGEDETIYANSHANGSHENGDAOYIZHONGMEIHAOGANJUEDEGOUTONGFANGSHI,WOBATAJIAOZUOQUANMEIXUEYINGXIAO。”

  產品帶來的美好感覺>產品本身

  “PINPAISHIYIZHONGGOUTONGFANGSHI,SHIQIYECHANPINYUXIAOFEIZHEZHIJIANTEYOUDEGOUTONGYUYAN,MEIYOUPINPAIDEQIYEJIUSHILONGZIHEYABA,JIUSHIQULESHICHANGDEHUAYUQUAN。”GUANYUPINPAIDEZHONGYAOXING,YANGCHONGJUNGEICHULETAXINZHONGDEDAAN。

  JIRANPINPAIZHIYUYIJIAQIYERUCIZHONGYAO,NEIMEQUANMEIXUEYINGXIAODUIYUPINPAIYOUNENGYOUZHUSHENMEBANGZHU?DUIYUZHEGEWENTI,YANGCHONGJUNRENWEI,QUANMEIXUEYINGXIAOQIZHONGYIGEZHONGYAODEGUANDIANJIUSHI,XIAOFEIZHEMAIDEBUSHICHANPINBENSHEN,ERSHICHANPINBEIHOUDAILAIDEMEIHAOGANJUE。CONGDADECENGMIANSHANGLAISHUO,LVMAIZUNGUI,PINGUOMAIPINWEI,GELIMAIPINZHI,MEIDEMAIXINGJIABI,SHUANGSHIYIMAIZHANLEBIANYIDEMEIHAOGANJUE,ZHEZHONGGUANNIANHESIWEIBANGZHUQIYEMINGBAIXIAOFEIZHEXUANZECHANPINDEZHENZHENGLIYOUSHISHENME,XIAOFEIZHEDAODIXUYAOSHENMEYANGDEMEIHAOGANJUE,ERQIYEHEPINPAIYOUYINGGAIGEIXIAOFEIZHECHUANDAHEJIANLISHENMEYANGDEMEIHAOGANJUE。DUIYINGBUTONGDESHICHANGQUDAO、JIAGEYUGOUTONGFANGSHI,SHIDUITELAOTEDINGWEIDEBUCHONG,YESHIYOUBIEYUTELAOTEDEDINGWEIHEGOUTONGDEFANGFA。

上海快3   ERTANJIQUANMEIXUEYINGXIAOHECHUANTONGYINGXIAODEQUBIESHI,YANGCHONGJUNBIAOSHI,TELAOTEPINPAIYINGXIAODEJICHUSHIXIAOFEIZHEDEXUANZESHIJUEDINGPINPAISHIFOUCHENGGONGDEGUANJIANYINSU,ERXIAOFEIZHEDEXUANZECHULEDIYIHUANSHIDIYI,SUOYITELAOTERENWEIJIANLIPINPAIDELUJINGZHIYOUSANTIAO,YAOMECHENGWEIXINGYEDIYI(BAWEI),YAOMECHENGWEIPINLEIDIYI(QIANGWEI),YAOMEZHANZAIDIYIPINPAIDEDUILIMIAN(KAOWEI)。QUANMEIXUEYINGXIAOBUFOUDINGTELAOTEDEYINGXIAOGUANNIAN,DANDUIQIZUOLEBUCHONGSHENGJI:XIAOFEIZHEJIDEZHUDIYIDANBINGBUYIDINGXUANZEDIYI,JIUXIANGWOMENZHIDAODIYIGAOFENGSHIZHUMULANGMAFENG,DANBUYIDINGQUPANDENGTA。XIAOFEIZHEYINWEIXIAI、PIANAIERXUANZE。PINPAIXIAOFEIBEIHOUDEMEIHAOGANJUECAISHIXIAOFEIZHEXUANZEPINPAIDEDONGJI。

  永無止境,保持前行

  DANGMEIGEXIANGMUZUOWANZHIHOU,YANGCHONGJUNDOUHUIHUIGUOTOUQUSHENSI,TAFAXIANMEIGEXIANGMUDOUDUODUOSHAOSHAOCUNZAIYIXIEBUZUDEDIFANG,YEHUISHANXIANCHURUGUOZHEYANGZUOYEXUHUIYOUGENGHAODEXIAOGUOZHEZHONGLEISIDEXIANGFA。DANGRAN,ZHEMEDUODEXIANGMUZHONGYEYOURANGTABIJIAOMANYIDEANLI——JINSONGXIANGMU。TABIAOSHI,SUIRANJINSONGXIANGMUYEYOUBUZUDEDIFANG,DANSHIQIZAIDINGWEIHEGOUTONGSHANGBIJIAOYOULIANGDIAN。

  “我一直堅信‘實踐出真知,策略是腳走出來的。’在當時,百聰茶葉主要是想選擇進軍高端奢侈品茶葉市場,然而“百聰”這個名字,本身無法跟消費者進行有效的溝通。消費者無法從此二字中得出任何關于這個品牌的信息。如產品信息、品牌定位,這些都無法詮釋。而產品包裝因顏色多樣而顯得過于浮華、流于俗套。因此,關于百聰的品牌形象上海快3、品牌定位,需要進行重新整合,于是,他找到了我們。

  JIYU1YINGXIAOLILUNXIADEMEIXUEYINGXIAOZAISHIJIANSHANGYECHENGGONGDEBANGZHULEZHONGDUODEQIYE,LIRUXIAMIANSUOCHANSHUDEJINSONGCHAXIE。WOMENYICHUANTONGTUANDUIXIANYICHAXIEWAIXINGRENDEYANGUANG,TIAOCHUYUANLAIDETIAOTIAOKUANGKUANG,DONGCHASHICHANG。FAXIANBAICONGYINGGAIDIANFUCHUANTONGGUANNIAN,CONGSHENGTAIJIAODUZHONGXINJIEDINGHAOCHABIAOZHUN,YIHUANJINGERFEIDIYULAIHUAFENCHAXIEDENGJI。ZUIZHONGWEIBAICONGZUOLEZHEYANGDEDINGWEICELVE:CHUANBO‘HAOCHAZAISHENSHANYUANSHENGTAICHAYUAN’DEGUANNIAN,YI‘XIQUEDEYUANSHENGTAICHAXIE’YINDAOXIAOFEIZHEGUANZHUCHADEPINZHI,CONGERYINGDEXIANJI、ZHANJUSHICHANG,BINGZHONGXINJIANG‘BAICONGCHAYE’GENGMINGWEI‘JINSONG’——SHENSHANYUANSHENGTAIHAOCHA,GEIXIAOFEIZHEYINGZAOCHUYIZHONGZUNGUIDEMEIHAOGANJUE。

金頌茶葉品牌營銷

  為了更能體現產品的奢侈,我還利用全美學營銷上海快3,以美學貫穿于金頌營銷的各個環節,只選取最深山原生態的茶源作為原料,并運用合理的藝術手法進行產品包裝和logo的設計,將這種”深山原生態“引入旗艦店,實現價值的可視化,最終達成了消費者對美的視覺溝通享受,也使純美、獨特的奢華體驗和產品得到恰當的結合,加深消費者對品牌的認知。

金頌茶葉品牌營銷

上海快3   “CHULEDUTEDECHANPINXINGXIANG,ZAIWOMENDECEHUAXIA,BAICONGYEJUBANLEGELEIGONGGUANHUODONG,MEITIZAZHIBAODAO,BINGDUOXIA‘2010ZHONGGUOGUOJISHECHIPINZUIJUYINGXIANGLIJINJIANGPINPAI’,DADATISHENGLEPINPAIDEZHIMINGDUYUYINGXIANGLI,WENMINGHAINEIWAI。”

  ERZUOWEIZHEGESHIDAIDEZHONGYAOTEZHENG,SHUZIHUASHIMEIYIGEGUANGGAORENHEYINGXIAORENDOUWUFAHUIBIDEHUATI,TAZHENGGAIBIANZHUMEITICHENGXIANDEXINGTAIYIJIGUANGGAOXINGYEDEJIYOUGUIZE。

金頌茶葉品牌營銷

上海快3   ZAIYANGCHONGJUNDEYANZHONG,SHUZIHUADAILAIDESHIGENGJIABIANLIDEGOUTONGHETIYAN,MEIJIEKAISHIBIANDEGENGJIASUIPIANHUA、FENSANHEDUOYUAN,ERXIAOFEIZHEYEBUZAIJUXIANYUDANXIANGDECHUANBO。YINCI,ZHENGHECHUANBOHUIBIANDEYUELAIYUEKUNNANHEDIXIAO,DANYOUYUQUANMEIXUEYINGXIAOGENGQIANGDIAOTIYANHEGOUTONG,ZAISHUZIHUASHIDAIQIHUIYOUZHUTIANRANDEYOUSHI。

  “ZHESHIYIGEJUBIANDESHIDAI,RENHEYIZHONGFANGFA、LILUN、JINGYANDOUKEYICHENGWEIXIANJING,ZHIYOUCHUANGXINCAINENGRANGPINPAILIYUBUBAIZHIDI。”

  BENWENLAIYUANYUYICHUANTONGPINPAIYINGXIAOCEHUAJIGOU,ZHUANZAIQINGZHUMING:ugg896.com

標簽:營銷策劃 楊崇俊 美學營銷  

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