上海快3

用“水”來打造城市名片--南海三山策劃記實

  南海三山新城:連續服務8年!經歷其從廣佛空心地到現代化的生態科技新城的蛻變,目前成為廣佛兩地最為炙手可熱的明星之城!全程參與和主導其城市品牌戰略,城市形象系統,城市創意傳播等內容!

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公司名稱 南海三山生態水城

行業分類 事業單位

合作模式 城鎮化營銷,城鎮品牌策劃,房地產品牌策劃

閱讀目錄
01

上海快3XIANGMUBEIJING-MOSHENGRENDEDIANHUA

02

XIANGMUDEKUNNAN-YIPIANHUANGDI

03

SHICHANGDIAOYAN-HUANYIGEJIAODU

04

XUNZHAOTUPODIAN-GUANGFOTONGCHENGDEJIYU

05

上海快3ZHENGHE“SHUI”GAINIAN,TONGYICHENGSHIGONGNENGYUCHUANBOYUANSU

策劃成效
  • 第一階段(2007-2010):以“嶺南花港 生態水城”為超級話語,以“水”為核心創意元素,在廣佛地區刮起生態低碳的旋風,成功建立生態科技的認知!
  • 第二階段(2011-2014):隨著廣州南站的啟用,以“廣州南站西大門”為超級話語,以“生態科技新城”為定位,重大項目紛至沓來!大氣磅礴的產城一體化進程成為佛山新傳奇
  • 第三階段(2014-2016):伴隨粵港澳一體進程加速,三山新城,成為佛山市“承接粵港澳高端服務業示范區”的核心區,以“不是自貿區勝似自貿區”、“大陸前臺、港澳后臺”等核心話語,助力香港招商取得巨大成功,吸引特首梁正英的關注,并專程赴佛山聽取匯報!

項目背景-陌生人的電話

上海快3   2008NIAN12YUE17RI,ZAIBEIJINGZHAOKAIDEZHONGGUOBEIJINGWENHUACHUANGYICHANYEBOLANHUISHANG,YIGEJIAOGUOJISHENGTAIXIUXIANSHUICHENGDEXINCHENGCHUANGJINLERENMENDESHIYE,ZHEGEWEICHUGUANGDONGDEXIAOZHENBEIZHONGGUOWENBOHUIPINGWEIZHONGGUO“2008ZHONGGUOZUIJUTOUZIJIAZHICHUANGYIXINCHENG”,YIJUCHAOYUELEYIJINGMINGZAOZHONGWAIDEBEIJING798YISHUQUDENGWENHUACHUANGYICHANYEJIQUNQU,ZAIZHENGGEGUANGDONGDIQUNAIZHIZHENGGENANZHONGGUO,NANHAISANSHANSHENGTAIXIUXIANSHUICHENGYESHIWEIYIYIGEHUODECIXIANGSHURONGDECHUANGYICHANYEJIQUNQU。

  JIUZAIBANJIANGZHIQIAN,LIANXUDUOJIANDUOSHIGUANGDEYUHUIZHEDOUHUANBUZHIDAOZHEYANGYIGEMINGBUJIANJINGCHUANDEDIQU,FANGFOTASHIYIYEZHIJIANMAOCHULAIDE。DANZAITACHUXIANZHIHOUQUEXUNSUXIYINDAOGEFANGMIANTOUZIZHEDEZHUYI。CONGGUANYUAN、XUEZHEDAODAGUIMODEFENGTOUJIGOU,DOUJIANGMUGUANGTOUZHUZAIZHEZUO“LINGNANHUAGANG·SHENGTAISHUICHENG”SHANG。

  KESHI,QUEHENSHAOYOURENQINGCHUZHEZUOYIYECHENGMINGDEXIAOCHENGDELAILI。

  NEISHI2006NIANDEYIGEXIAWU,LIJINKUIZHENGZAIBANGONGSHILIDUOBU,YIGEGONGSIDEPINPAICEHUAANZHENGJIUZHUTADESIWEI。

  SHOUJILINGSHENGHURANXIANGLE,NEISHIYIGEMOSHENGDEDIANHUA。LIJINKUIXIGUANXINGDIHULVELETA。ZHIDAONEIGEFANGANZUOWAN,TACAIXIANGQIGANGCAIDEDIANHUA,BOLEHUIQU,BULIAODIANHUADENEITOUQUESHIYIGESHUREN——GANGGANGDIAODAOSANSHANGUANWEIHUIDELIJUCHANG。

上海快3   “LAOLI,WOMENSANSHANZHEBIANZHENGZAIZHUNBEIZUOYIGECEHUA。NANHAIJINGJIKAIFAQUCEHUAANSHILAOLINIDESHOUBIBA?WOMENYEXIANGQINGLIDONGGEIWOMENZUOZHEGEXIANGMU。”

  DIANHUALINGYITOUZHIBENZHUTI。

  SUIRANSHISHUREN,DANDUILIJINKUILAISHUOZHERENGRANSHIYIGEYOUXIETUWUDEQINGQIU。

  TAXIANDEHENJINSHEN:“ZAIJUEDINGSHIFOUJIEXIAZHEGEXIANGMUZHIQIAN,WOMENXUYAOZUOYIXIEDIAOCHA。”

上海快3   “NISHIBENTUPINPAICEHUAJIEDEDINGJIRENWU,ZHEGEXIANGMUFEINIMOSHU!ZHIYUDIAOCHAQINGKUANG,HUANYINGSUISHIGUOLAI,WOMENJIANMIANXIANGTAN!”DUIFANGYINGSHIJIUBAZHESHIDINGLEXIALAI。

上海快3   DIERTIAN,LIJINKUIBIANZAISANSHANGUANWEIHUIDEYAOQINGXIADAODALESANSHAN,ZAIZHELITAJIANDAOLENANHAISANSHANGUANWEIHUIFUZHURENHUANGWEIMINGDENGYIGANLINGDAO。

  ZHECIDEJIECHU,RANGSHUANGFANGDUIBICIDOUYINXIANGSHENKE。LIJINKUIZAISHIHOUHUIYISHUO:“DUISANSHANLAISHUOFEICHANGXINGYUNDESHI,YINGXIANGTAMINGYUNDESHIYIGEYOUZHISHIXINGZHONGQINGNIANGANBUZUCHENGDEJUECETUANTI。ZHEPIRENYOUGEGONGTONGDIAN:LUNZHENGCHONGFEN,JUECEJINSHEN,ZUOSHIDIDIAO。ZHEPIRENZAIXINGDONGSHANGSHISHIGANJIA,ZAIQIANZHANSHISUIRANGANFANGDANXIANG,QUEYOUNENGLENGJINGDIJINXINGDIAOYAN。”

  “WOMENXIWANGDAZAOJIAJU、GONGZUODOUSHIYIDEDIFANG,XIWANGZHELIJICHENGWEIYIGESHENGTAIJIAYUAN,TONGSHIYOUNENGSHICHUANGYICHANYEDEJIDI。”HUANGWEIMINGDUILIJINKUISHUOCHULETADEXIANGFA,ERZHEYEZHENGSHILIJINKUIYIZHIYILAIDEMENGXIANG。

上海快3   “WOYEXIANGYAOYOUYIGEZHEYANGDEJIAYUANA。”LIJINKUIXIAOZHUSHUO。

上海快3   ZHESHIYICHANGWANQUANMEIYOUGUANQIANGDEDUIHUA,DANSHUANGFANGYANYUTOUJI,DOUZHENCHENGDIJIAOHUANLEBICIDEXIANGFA,ZAIZHEYANGYIXIANGXIANGFA,HUOZHESHUOMENGXIANGXIA,LIJINKUIKAISHILESANSHANXINCHENGGUIHUADETANSUO。

  “WOMENKEYIXIANGXIANGYIXIA,DANGYIGEDIQUCHENGWEIYIGEPINPAIDESHIHOU,SHENGHUOZAILIMIANDEJUMINHUISHISHENMEYANGDEGANJUE?”

  ZHEZHONGCHENGZHENFAZHANLINIAN,YINQILEHUANGWEIMINGZHURENDERENTONG。

  HUAIZHUSHANGMIANDEMENGXIANG,LIJINKUIHETADEZHUANYEDECHENGZHENPINPAICEHUATUANDUIMASHANGJINRUPINPAICEHUADETIXIHUADESHICAOZHONGQU。

  “SANSHANZHIXINGCENGGUANYUANSUIRANBUSHISHOUWODAQUAN,YIPAINAODAIJIUJUEDINGZHEGEDIQUYIHOUDEFAZHANFANGXIANG。DANTAMENDUISANSHANFAZHANDEMENGXIANGHEQIWANG,YIJINGJUBEILEYIGECHENGZHENJUEQIDEJICHU。” LIJINKUIKAISHIDUISANSHANDEXIANGMUYOULEXINXIN。

項目的困難-一片荒地

  “SHIJISHANGYIWOMENDESHILI,YAOZUOCHUYIGEDUANQIHONGDONGXIAOYINGDEGONGGUANSHIJIANLAIBINGBUNAN。DANWOMENQUEBAOCHIZHUSHIERWANFENDEJINSHEN,YINWEIZHEBUSHIYIGEPUTONGDESHANGYECEHUA,TASHEJIDAOYIZUOXINCHENGSHIDEMINGYUN,HUANQIANSHEDAOSHIJIWANBENDIJUMINDEFUZHI。”JIEXIASANSHANDEXIANGMUZHIHOU,LIJINKUISHENZHIZIJIJIANSHANGDANZIDEZHONGLIANG,YILIANCHUANDEDIAOCHAYESUIZHIZHANKAI。

  KEZAIZOUBIANSANSHAN,FANBIANGEZHONGZILIAOYIHOU,LIJINKUIDAOXIYIKOULENGQI——ZHELIGENBENJIUSHIYIPIANHUANGDIMA!

  KUNNANZHIYI:YIPIANHUANGDI

  ZAISANSHAN,LIJINKUIKANDAOLELVXIECHENGYINDEZIRANTIANYUANXIULIFENGGUANG,、SANSHANYUANSHIDASONGLINHUANYOULUWEIQIAOSHUIDAONEICHONGMANSHIYIDEYUMINXIYANGTU……

上海快3   ZAIDACHENGSHIJINMIXIANGLIANDEQUYUNENGYOUZHEYANGYIGEYUANSHIDECHENGZHENRANGLIJINKUIHENGANKAI,DANRUGUOCONGFAZHANJINGJIDEJIAODULAISHUO,ZHELIJIUSHIYIPIANBAIZHI!

上海快3   KUNNANZHIER:DINGWEIBIANYUANHUA

  SANSHANGANGSHIZHUSANJIAODIQUDIERDANEIHESHENSHUIGANG,NIANTUNTULIANG4600WANDUN,KERONGNA5000DUNDESHENSHUILUNCHUANTINGKAO,FAZHANWULIUYEKEWEIDETIANDUHOU。SHISHISHANGSANSHANYEYIZHIYIYIGE“WULIUGANGQU”DEDINGWEICUNZAIDE。YIWAIXIANGXINGWULIUWEIZHU,SHANGYEPEISONGWEIFU,WULIUGANGYUANLAIDEZHUYAOGONGNENGSHIWEIDAFOSHANDIQUDEXIANDAIZHIZAOYETIGONGWULIUFUWU。

  DANSHI,SANSHANFAZHANDELISHIYIJINGXIANGRENMENZHENGMING,ZHEYANGDEDINGWEIBINGBUZUYICHONGFENJIFASANSHANDEQIANLI。BINGQIE,SUIZHUZHONGGUODEQUANMIANKAIFANG,QUANQIUHUAJINGZHENGHEDIQUDEJINGZHENGSHIYIXIEWULIUGANGCHENGSHIZHENGZAIZHUJIANBIANYUANHUA。

  KUNNANZHISAN:XINGZHENGJIBIEJIAODI

  LIJINKUIZAIZILIAOZHONGHUANFAXIAN,SANSHANGUANWEIHUIZHISHIGUICHENGJIEDAOBANXIASHUDEYIGEGUANWEIHUI,XINGZHENGJIBIEHENDI。

  TEQU、ZHIXIASHIFAZHANKUAIYIGETUCHUTEDIANJIUSHIXINGZHENGJIBIEGAO,YOUJIAOGAODEZIZHUQUAN。RUZHONGQINGDULIYUSICHUANZHIHOU,JIUQUDELEFEISUDEFAZHAN,ZHESHIYIGEDIANXINGDELIZI。YIGEYONGYOUGENGDUOXINGZHENGZIZHUQUANDEDIQUCAINENGXINGCHENGGAOXIAODEXINGZHENGFUWU,CAINENGGENGHAODEDIAOZHENGFAZHANDECELVE,CAINENGGENGHAODEZHIXINGFAZHANDELANTU。

上海快3   KUNNANZHISI:WEIZHIPIANYUAN

  YIWEIDANGDIDELAORENLIJINKUISHUOGUOSANSHANDEYIDUANLISHI:SANSHANZAIDONGLUANDENIANDAICHANGCHANGSHISHANZEIQIANGDAOPANJUDEDIFANG,DANGDIYOUZHUXUDUOSHANZEI、JIANGKOUDECHUANSHUO。

  ERZHISUOYIHUIZAOCHENGZHEZHONGXIANXIANG,ZHENGSHIYOUYUNANHAISANSHANDEPIANYUANYUBIANYUAN。SANSHANZAIXINGZHENGSHANGSHUYUFOSHANSHINANHAIJINGJIKAIFAQU,DILISHANGWEIYUFOSHANSHIYUGUANGZHOUSHIZHIJIAN,JIAZAIGUANGZHOUDELIWANQU、FANYUQUYUFOSHANDENANHAIQU、SHUNDEQUZHIJIAN,KESHIGUANGZHOUYUFOSHANZHIJIANDEZHUYAOJIAOTONGGANDAOBINGBUJINGGUOZHELI,ZAIGUANGFOYITIHUASHANGWEITICHUZHIQIAN,GUANGZHOUHEFOSHANDOUJIANGZHELIDANGZUOYIGEBIANYUANDIDAI,SANSHANDILIWEIZHIPIANPI,ZHEZHONGZHUANGTAIDUISANSHANLAISHUOYIJINGCUNZAILESHUBAINIAN。

市場調研-換一個角度

  ZHEMEDUOXIANSHIDENANCHUBAIZAIMIANQIAN,XUDUORENHUOXUJIUWEISUOLE,DANLIJINKUIMEIYOU——TUISUOBUSHIYICHUANTONGDEJINGSHEN。

  “MEIYOUYIGEDIFANGSHIFEIDI,YEMEIYOUYIGEDIFANGCONGYIKAISHIJIUSHIBAODI。”

上海快3   SANSHANDEXIANZHUANGDEKUNNANBINGMEIYOURANGLIJINKUIQINEI,XIANGFAN,LIJINKUIYIYIGECEHUARENDEYANGUANGKANDAOLEZHEZUOCHENGSHIZAIWEILAIDEFAZHANQIANLI,KANDAOLEJIYU:“HUANGEJIAODUKAN,SANSHANSHIYIKUAIBAODI。TAJIUXIANGYIZHANGBAIZHIYIYANG,KEYIRENJUECEZHEZAISHANGMIANJINQINGDICEHUA、GUIHUA,YOUYUCHANQUANWENTISHAO,SUOYITAQIFEIQILAIHUIGENGJIAQINGKUAI。YIQIANMEIYOURENZHUYIDAOTA,DANZHEFANERCHENGLETAZUIDADEYOUSHIZHIYI。”

  MAOZHUXIZAOZAI1930NIANXINMINZHUZHUYIGEMINGSHIQI《FANDUIBENBENZHUYI》ZHONGJIANGGUOYIJUMINGYAN:MEIYOUDIAOCHAYANJIUJIUMEIYOUFAYANQUAN”;TAXINGXIANGDISHUO:“DIAOCHAJIUXIANG‘SHIYUEHUAITAI’,JIEJUEWENTIJIUXIANG‘YICHAOFENMIAN’。”

  CHENGSHIPINPAIYUNZUOSHICHANGSHOUXIANYAOJINGJIHUANJINGSHICHANGJIZIYUANZISHENTIAOJIAN,ZHESHIYIXIANGZUIJICHUDEGONGZUO。ZHEHEYISHENGKANBINGYIYANG,YAODUIZHENGXIAYAOSHOUXIANYAORENQINGSHISHENMEBING,WANG、WEN、WEN、QIE,JISHIKAICHUFANGDENENGLIBIJIAODI,YEBUHUIPIANCHAHENDA。ZUOHAOJICHUDESHICHANGYANJIUGONGZUO,JIANGGENGYOUZHUYUDUICHENGSHIPINPAIZHANLVEDEBAKONG。

  DIAOYAN

  SANSHANDEDIAOCHA,SHIYICHUANTONGPAOKAICONGYILAIZIYUANDEJIAODULAISIKAOWENTI,TAMENKAOLVDESHILINGYIZHONGCHENGSHIFAZHANDAOLU,JI:RUHEJIANGMINSHENGYUCHENGSHIGUIHUAJIEHEQILAI,RUHEJIANGRUHEJIANLIYIZHONGWUWURANDEFAZHANMOSHI。LIJINKUIRENWEIYAOTONGSHIMANZUZHELIANGGEYAOQIUZHIYOUYIGEBANFA,JIUSHIJIANLICHENGSHIPINPAI,ZAIWENHUACHUANGYICHANYESHANGZHAOCHULU。

  BUGUO,YOUYUXINCHENGGUIHUABUYILAIZIYUANBUDAIBIAOLIJINKUIPAOKAISANSHANDESUOYOUZIYUAN。SANSHANDAODIYOUNAXIEKELIYONGDEZIYUAN?DAIZHUZHEYANGDEYIWEN,LIJINKUIHETADEZHUANYEDECHENGZHENPINPAICEHUATUANDUIZAISANSHANZHANKAILEGENGSHENRUDEDIAOYAN。

  ZHENGFUDIAOYAN:

  SANSHANZHENGFUGUANYUANYOUZHISHIXINGZHONGQINGNIANGANBUZUCHENG,HENSHIGAN,HENQINGLIAN,WENHUASUYANGDOUHENGAO。ZAIZHEYANGDEZHENGFULINGDAOXIA,SANSHANYOUYITAOGONGKAI、GAOXIAODEXINGZHENGFUWUTIXI,RUSANSHANZHUANMENCHENGLIDEZIXUNZIXUNZHONGXIN,YIFANGBIANKUAIJIEDEXINGSHI、GAOXIAOYOUZHIDEXINGDONG,MIANFEIWEIJINZHUQIYETIGONG,ZIXUN、LIXIANG、HETONG、ZHANGCHENG、GUIHUA、BAOJIAN、ZHUCE、KAIHUYITIAOLONGFUWU;SANSHANSHIXING“YANGGUANGZHENGWU”,YIZHENGWUGONGKAIDEXINGSHI,GUIFANQUANLIYUNXINGDECHENGXU,SHIGEXIANGXINGZHENGGUANLIYUNXINGTOUMINGHUA、GUIFANHUA、ZHIDUHUA、KEXUEHUA;SANSHANHUANJINYIBUGAIGESHENPIZHIDU,JIANCHIJINGJIANYASUOGELEIFANWENRUJIE,JIANHUACHENGXU,DUIZHAOSHANGYINZIHEXIANGMUJIANSHESHIXINGTESHITEBAN,GECHUANGKOUGENZONGFUWU,XIANSHIBANJIE,ZHENZHENGSHIXIAN“SUISHI、SUIDI、SUIXU”DEGAOXIAOFUWU。

  ZHEXIEQINGKUANGRANGLIJINKUIGANDAOZHEJIANSHIQINGYOULETIZHINEIDEHOUDUN。

  CUNMINDIAOYAN:

上海快3   ZAIDIAOYANZHONG,DIAOYANTUANDUIFAXIANCUNMINDUISANSHANJIANSHEDEJIJIXINGHENGAO。QIZHONG,GUANYUTUDIDESHUXINGWENTI,SANSHANCUNMINDUIZHENGFUZHENGYONGJITIYONGDI,SHENZHISHIGENGDIYONGYUCHENGZHENFAZHANDOUBIAOSHIZHICHI。SANSHANZAIRIHOUDIKUAIDECHURANGHEXIANGMUDEYINJINSHEJIDETUDIKAIFAWENTIYIYUJIEJUE。

  TUDIDIAOYAN:

上海快3   FAXIANSANSHANSUIRANHENDUODIFANGHENKONGBAI,DANZHENGSHIYINWEIKONGBAI,CHENGJIULETADEJIAZHI——ZHUSANJIAODIQUDAOCHUDOUGAOKAIFA,XIANGSANSHANZHEYANGDAPIANDEKONGZHITUDIYIJINGBUCUNZAILE。BINGQIE,DIAOYANTUANDUIHUANFAXIAN,ZAISANSHANDEJIAOTONGXITONGZHONG,ZHIYAODATONGSANSHANNANQIAOXINQIAO、SANSHANGANGKOULUNANDAQIAO、CHANGJIANGLUDONGYANYUDONGXINGAOSUDELIANJIEDENGJIGEGUANJIANDEJIEDIANBUDANNENGBAZHENJIGEGEPIANQULIANJIEQILAI,SHENZHITONGSHIXIANYUGUANGZHOU、FOSHANLIANJIE。DATONGJIGEJIEDIANRUTONGDATONGSANSHANDE“RENDUERMO”,DANGSANSHANGANGQUDEDUIWAILIANJIECHEDIDATONGHOU,TADEJINGZHENGLIYEJIANGBUKEGULIANG!

尋找突破點-廣佛同城的機遇

  NANHAISANSHANZAIXINGZHENGSHANGSHUYUFOSHANSHINANHAIJINGJIKAIFAQU,DILISHANGWEIYUFOSHANSHIYUGUANGZHOUSHIZHIJIAN,JIAZAIGUANGZHOUDELIWANQU、FANYUQUYUFOSHANDENANHAIQU、SHUNDEQUZHIJIAN.

  KESHIZAIYIQIAN,GUANGZHOUYUFOSHANZHIJIANDEZHUYAOJIAOTONGGANDAOBINGBUJINGGUOZHELI,ZAIGUANGFOYITIHUASHANGWEITICHUZHIQIAN,GUANGZHOUHEFOSHANDOUJIANGZHELIDANGZUOYIGEBIANYUANDIDAI。

上海快3   CHUANTONGDESANSHANSHIYIQISHUIYUNZIYUANYI“WULIUGANGQU”DEDINGWEICUNZAIZHU,YIWAIXIANGXINGWULIUWEIZHU,SHANGYEPEISONGWEIFU,NANHAISANSHANSHENGTAIXIUXIANSHUICHENGWULIUGANGYUANLAIDEZHUYAOGONGNENGSHIWEIDAFOSHANDIQUDEXIANDAIZHIZAOYETIGONGWULIUFUWU。

  2008NIAN,ZHEGEBIANYUANXIAOZHENDEYINGLAILELIANGGEQIJI:DIYIGEDIANFUXINGBIANHUASHIGUANGFOZHIJIANDEXINGZHENGZHANGAIZHUBUSAOCHU。2008NIAN10YUE1HAO,GUANGFOZHIJIANDESHOUFEIZHANCHEXIAOLE!ZHEGEZHUANBIANSHIDEGUANGZHOUYUFOSHANZHIJIANZHENZHENGYOULEYITIAOMEIYOUXINGZHENGZHANGAIDETONGDAO。DIERGEQIJISHIGUANGZHOUXINKEZHANLUOHUFANYU,ERQIELUOHUDEDIDIANYUSANSHANDEJULIFEICHANGZHIJIN。FANYUYUSANSHANGUOJISHENGTAIXIUXIANSHUICHENGZHIJIANBENLAIJIUZHIYOUYISHUIZHIGE,DANJIUSHIZHEYISHUIZHIGE,RANGYIQIANSANSHANDAOFANYUZHIJIANDEJIAOTONGBIXURAODAO,HUOZHELIYONGBUSHENBIANLIDELUNDU。BUGUOZAIKEYUQIDEWEILAIZHINEI,JIANGHUIYOULIANGZUODAQIAOFEIJIAQISHANG,JIESHISANSHANYUFANYUZHIJIANJIANGSHIXIANLINGJULI。

上海快3   ZHELIANGGEBIANHUAGEISANSHANZHEGEXIAOZHENDEFAZHANDAILAILEJUEHAODEJIHUI。ZAIDILISHANG,NANHAISANSHANGUOJISHENGTAIXIUXIANSHUICHENGBENLAIJIUWEIYUGUANGZHOUYUFOSHANZHIJIAN,CHANGQIDEBIANYUANHUAZHUYAOZHENGJIEZAIYUXINGZHENGYULISHIYUANYIN,ERSHANGSHULIANGGEDIANFUXINGTIAOJIANCHUXIANHOU,NANHAISANSHANGUOJISHENGTAIXIUXIANSHUICHENGZAIZHUSANJIAODECHENGSHIZHANLVEDIWEIYEJIUGENZHUFASHENGLEZHIDEBIANHUA——CONGFOSHANDEBIANYUXIAOZHENBIANCHENGGUANGFODESHUNIU!

  JIHUI,ZONGSHILIUGEIYOUSUOZHUNBEIDEREN。


  DANGSHI,DEDAOMINGYUNJUANGUDESANSHANYEZOUDAOLEYIGESHIZILUKOU:SHIFOULIYONG“GUANGFODESHUNIU”ZHEYIYOUSHI,JIXUYANZHU“WULIUGANGQU”DEDINGWEIZOUXIAQU?

上海快3   NANHAIHESANSHANDEZHENGFUJUECEZHEYIJISANSHANZHENGFUDEZHIKU——YICHUANTONGPINPAICEHUAJIGOUZONGHECHANGSHIJIANLAIDEDIAOCHAHOURENWEI,ZHEYANGDEDINGWEIBINGBUZUYICHONGFENJIFASANSHANDEQIANLI。

  SANSHANDEZHENGFUXIWANGBASANSHANDAZAOCHENGYIGEJIAJU、GONGZUODOUSHIYIDEDIFANG,XIWANGZHELIJICHENGWEIYIGESHENGTAIJIAYUAN,TONGSHIYOUNENGSHICHUANGYICHANYEDEJIDI。ERLIJINKUIYEMEIYOUCONGYILAIZIYUANDEJIAODULAISIKAOWENTI,TAMENKAOLVDESHILINGYIZHONGCHENGSHIFAZHANDAOLU,JI:RUHEJIANGMINSHENGYUCHENGSHIGUIHUAJIEHEQILAI,RUHEJIANGRUHEJIANLIYIZHONGWUWURANDEFAZHANMOSHI。LIJINKUIRENWEIYAOTONGSHIMANZUZHELIANGGEYAOQIUZHIYOUYIGEBANFA,JIUSHIJIANLICHENGSHIPINPAI,ZAIWENHUACHUANGYICHANYESHANGZHAOCHULU。

上海快3   WEILEQUELIYIGEZUISHIHEZHEZUOXINCHENGDEDINGWEI,YICHUANTONGDEZHUANJIAJIAOJINLENAOZHI,BUJINZAIYICIFANBIANLENANHAISANSHANSUOYOUDEZILIAO,ERQIEZAIJINXINGSHIDIKAOCHAZHIWAIHUANTABIANLEQUANGUODEDAZHONGXIAOCHENGSHI,ZUIHOU,TAMENFAXIANLENANHAISANSHANYIGEZUIDADETEDIAN:SHUI!


整合“水”概念,統一城市功能與傳播元素

  SHIJIESHANGYI“SHUI”WENMINGDECHENGSHIHENDUO,XIFANGRUWEINISI,DONGFANGRUSUZHOU,BUGUOLIJINKUIXINMUZHONGDESHUICHENGQUEBUSHIRUCI。TARENWEI,HUANANDESHUIHEHUADONGDESHUISHIBUTONGDE,GUDAIDESHUICHENGHEXIANDAIDESHUICHENGSHIBUTONGDE,XIFANGDESHUICHENGHEDONGFANGDESHUICHENGYESHIBUTONGDE。SANSHANYAOJIANDESHIYIZHONGGUOFANGXINGWEIAIDEWENHUACHUANGYICHANYEQUDONGDEXIANDAIDE、DONGFANGDESHUICHENG。YUSHI,SANSHANQUEDINGLE“XIUXIANSHENGTAICHANYEXINCHENG”DEFAZHANDINGWEI,YIJI“LINGNANHUAGANG SHENGTAISHUICHENG”DEJIANSHELINIAN。

  ZAIZHEZHONGLINIANXIA,SANSHANYIDOUSHIXINGCHANYEZUOWEIFAZHANFANGXIANG,SANSHANGUANWEIBANWANCHENGLEGANGQUDEZONGTIGUIHUA、DAOLUJIAOTONGZHUANXIANGGUIHUADENGGUIHUA,YIJISANSHANXINCHENGZHONGXINCHENGQUCHENGSHISHEJIDENG,BINGQIDONGHUANDAOXILU、GANGKOULUDENGGONGCHENGJISANSHANXIQIAOZHOUBIANJIAOTONGHUANJINGGAIZAO、SANSHANWUSHUICHULICHANGDENGHUANJINGJIANSHEGONGCHENG,ZAIWANCHENGLITIZHIBEIYANJIUDETONGSHI,QIDONGLESHUITIZIJINGXITONGYANJIU。ZHONGXINGUIHUAHOUDESANSHANBUJINYONGYOUGAOXIAOBIANJIEDEJIAOTONGWANGLUOHECHUANGXINDECHENGSHIGUANLITIXI,HUANCHONGMANCHENGSHIHUOLIHESHEHUIXIANGXIANGLI,CHENGWEIHUANJINGSHENGTAI、SHENGHUOXIUXIAN、CHANYEFAZHANKECHIXUDONGLIQIANGJINGDEXINCHENG。

上海快3   “SANSHANDESHUIGEIRENDEYINXIANGTEBIESHEN,SANSHANYISHUIWENHUAWEIPINPAI,JIANGSHUIWENHUAZUOJUE。DAZAOTIANRENHEYIDESHENGTAISHUICHENG,YIWENHUADAIDONGCHANYETISHENG,XIAOCHENGSHITONGYANGKEYIGUOJIHUA。”ZAINANHAISANSHANCHENGSHIFAZHANLUNTANSHANG,ZHUANJIAXUEZHEDUISANSHANCHENGSHIPINPAIDEDAZAOGEIYUGAODUPINGJIABINGJIYUHOUWANG。

  NANHAISANSHANPINPAIZHUGAINIANYUNYONGFUYOUSHENGMINGLIDONGGANDE“SHUI”ZUHEYUANSULAIBIAOXIANQIPINPAIHEXINJIAZHI“SHUI”WENHUA,JIRANGYUHUIZHEYOUGANSHOUDAONANHAISANSHANZHUQIANGLIEPINPAISHIBIEXINGWAI,TONGSHIHUANRANGYUHUIZHEGANSHOUDAOQIPINPAIJIAZHIZHUZHANG“LINGNANHUAGANG SHENGTAISHUICHENG”。

  RUGUOSANSHANYILAIYUHUANJINGDEBIANHUA,HUANJINGBIANHUASUODAILAIDEZHENGMIANYINGXIANGYEXUXUYAOGENGCHANGDESHIJIANCAINENGXIANXIAN,SANSHANYEJIANGCONGYIGEMINGBUJINGCHUANDE“WULIUGANGQU”CHENGSHIFAZHANCHENGWEIGUANGDONGZHONGDUO“WULIUGANGQU”CHENGSHIZHIYI。

上海快3   YONG“SHUI”LAIDAZAOCHENGSHIMINGPIAN

  CHENGSHIPINPAIXINGXIANGDINGWEIQUEDINGYIHOU,JIUYAOJUCIZHANKAICHENGSHIXINGXIANGSHEJIHEJIANSHE,NULICHUANGZAOYUDINGWEIXIANGFUHEDECHENGSHIXINGXIANG。BUJINRUCI,GENGZHONGYAODESHIDUICIXINGXIANGDINGWEIZHANKAIGUANGFANXUANCHUAN,SHIZHIWEIGUANGDAGONGZHONGSUOLEJIE、JIESHOU、RENTONG。FOUZE,JIUDABUDAOSUZAOYUTISHENGCHENGSHIPINPAIXINGXIANGDEMUDE。DUICHENGSHIDEXUANCHUANGURANSHIGEBUKEQUESHAODEHUANJIE,DANCHUANBOYEYAOWEIRAOHEXINDIANJINXING,JIUXIANGDAPA,YAOZHUAWEN、MIAOZHUN,ZHEYANGCAINENGSHICHUANBOGENGJINGZHUN、YOUXIAO。

  ZAINANHAISANSHANXINCHENGCHUANBOCELVEZHONG,WOMENYI“SHUI”WEIHEXINJIAZHIDIAN;YIGUOJIXIUXIANSHENGTAISHUICHENGWEIPINPAIDINGWEI;YIVI+XINDINGWEIWEISHIJUEFUHAO;YIDILIWEIZHI、SHENGTAIHUANJINGWEIGONGNENGZHICHI;YIRBDXINCHENGSHIYISHANGLVQIJU;YILINGNANTESE、GUOJIDUOYUANWEIPINPAIGEXING;YIPINZHISHENGHUO、XIUXIANLETUWEIQINGGANLIYIDIAN;YILINGNANHUAGANGSHENGTAISHUICHENGWEIPINPAICHENGNUO;TONGGUOPINPAIYUANSUDEZHENGHE,SANSHANGUOJISHENGTAIXIUXIANSHUICHENGCONGXINGXIANGDESUZAO、ZHISHIXITONGZHIZUO、XUANCHUANHUACE、ZHAOSHANGXUANCHUANPIAN、ZHANSHITINGSHEJI、DUOMEITIXUANCHUANPIAN、ZHANTINGWENHUAXUANCHUANCEHUADENGFANGMIANJINXINGLEQUANFANGWEIDECHUANBOTUIGUANG。

  CHUANBOCELVEZHIDING

  NANHAISANSHANXINCHENGDECHUANBOZHONG,WOMENGUANCHUAN“SHUI”DEGAINIAN,BINGCONGYIXIASANFANGMIANTIXIANQIYUZHONGBUTONGDECHENGSHITEDIAN:

  CELVEXING:JINMIWEIRAO“SHUIWENHUA”CHENGSHIHEXINLINIAN,YILIUDONGSHIDESHUIXINGTAIJINXINGYIZHIXINGXUANCHUANBIAOXIAN。

  TONGYIXING:SUOYOUHUAMIANDIAOXINGCHONGMANZIRAN、LINGDONGYUMEIGAN,JUYOUJIAOQIANGDESHIJUECHONGJILIYUSHEFULI。

  CHAYIXING:RENWENXIEHOU,YILINGNANSHUIXIANGFENGYUNYUCHENGSHIPINPAIDINGWEIXIANGJIEHE,SHENGTAI、ZIRANWANMEITIXIAN。

  ZHENGHE“SHUI”GAINIAN,TONGYICHENGSHIGONGNENGYUCHUANBOYUANSU

上海快3   YIGECHENGSHINENGFOUJUYOUWENHUAQIZHIHESIXIANG,QIGUANJIANDEYINSU,NISHIFOUWEIZHEGECHENGSHIZHURUTADESHENGMINGTONGYISHIBIEXINGYUANSU,“LINGNANHUAGANGSHENGTAISHUICHENG”ZHEZUOXINCHENGZHENGSHIJIYUDUIYIGEXINCHENGWEILAIFAZHANFUZEDETAIDUYIJIYIZHONGZHUANYEDEJINGSHENZHUIQIU,LAIGUIHUATUIDONG、CHUANBOZHEGECHENGSHIPINPAIHEXINJIAZHIYUANSU“SHUI”,XIAMIANZHUWEIKANGUANZHIYOUYONGXINPINDUYIXIALINGNANHUAGANGSHENGTAISHUICHENGGESHEJIHECHUANBOYUANSU,JIUNENGQUANLIGANSHOUDAOZHEZUOSHENGTAISHUICHENGDEHUOLIYUWEILAI。RUTUSUOSHI:

  XINGXIANGGUANGGAOPIAN:“SHUI”DEGAINIANJIAZHITIXIAN

上海快3   ZHUTIXINGXIANGHUA:“SHUI”YUANSULVDONGYUFUHAOTONGYISHIBIEXINGPINPAIGAINIANCHUANBO

上海快3   YIGECHENGSHIDEDINGWEIJUEDINGLECHENGSHIDECHULU,YIGECHENGSHIDEPINPAIJUEDINGLECHENGSHIDEJIAZHI。

上海快3   YIGEDIFANGDEFAZHANYAOXIANMOUHUA,ZAICEHUA,ZAIJINXINGXIANGXIGUIHUAYUSHISHI,MUGUANGYAOCHANGYUAN,ZHANLVEGAOYUAN,BIMIANERCIGAIZAO。NANHAISANSHANSHENGTAISHUICHENGZUODAOLEXIANMOUHOUDONG,BINGYOUJIEZOUTUIDONGZHIXING。

上海快3   NANHAISANSHAN“SHUI”ZIYUANGEIRENYINXIANGTEBIESHEN,ZHEZHONG“SHUI”DEWENHUAXUYAOWOMENCEHUARENBUDUANDETILIANHECEHUA,CAINENGJIANGGAIDIQU“SHUI”JIAZHIFAYANGGUANGDA,BINGXINGCHENGYIGEDUTEDECHENGSHIBIAOSHIGANGUANFUHAO。

  ZHIYOUWOMENSHIZHONGRUYIJIANGNANHAISANSHAN“SHUI”JIAZHIFUHAO“WAN”JUE,BINGCHIXUYOUXIAODITUIDONGYUSHISHI,NEIMENANHAISANSHANJIUNENGBEIDAZAOCHENG“TIANRENHEYI”DESHENGTAISHUICHENG,JIUNENGCHENGWEIZHONGGUODEWEIYI,SHENZHISHIJIEDEWEIYI。

  NANHAISANSHANPINPAIDINGWEIDEYIBAIBASHIDUZHUANSHEN,RANGQIJIAZHIYEFASHENGLEDIANFUXINGBIANHUA。ZHEYEJIUYOULEBENWENKAITOUDENEIYIMU:“LINGNANHUAGANG SHENGTAISHUICHENG”DUODELEWENBOHUI“2008ZHONGGUOZUIJUTOUZIJIAZHICHUANGYIXINCHENG”JI2009NIANZHONGGUOGUANGGAOANLIDAJIANGDERONGYU!

  YOU“QIYEAOYUN、WENHUAAOYUN”ZHICHENGDEZHONGGUOBEIJINGWENHUACHUANGYICHANYEBOLANHUI, SHINANHAISANSHANGUOJISHENGTAIXIUXIANSHUICHENGPINPAIYINGXIAODESHOUZHAN,SHIYISHINANHAISANSHANGUOJISHENGTAIXIUXIANSHUICHENGCHENGWEIRENMENGUANZHUDEJIAODIAN,ZHEZUOXINCHENGDETOUZIJIAZHIHEWEILAIDEFAZHANQIANLIYEBAOZHANG!


  ZHUANJIADIANPING

上海快3   BENANCHONGFENJIEHELEQUYUZHENGFUZAIGUANGFOYITIHUAJINCHENGZHONGNENGGOUBAWODEZIYUANJIAJIEZHUTI,BINGTOUGUOSHUIGAINIANDESANZHONGZHENGHE,CHONGFENFAHUILEXIANGMUZISHENDEQUWEI、DIKUAI、HUANJINGYOUSHI,BINGZAIHOUQIPINPAICEHUADEGUOCHENGZHONGJIEHE“YIDAOQIQU”,“YIHELIANGAN”DENGXIANGMUTEDIAN,CHUANGZAOXINGDEJIANGSHUIZHIYUCHENGSHI、XIAOFEIZHEDEGUANXIQINGJINGHUA,DAZAOLESANSHUIGUOJISHENGTAIXIUXIANSHUICHENGZHEGEKECELIANGDEPINPAIFENWEI,BINGJIEZHIXINGCHENGRBDFAZHANSILUYUCHENGSHIFAZHANDEYOUJIRONGHE,ZHIDEQITAXIANGMUJIEQIAN。

  ——FUBO

上海快3   YIGEYOUSHANYOUSHUIDECHENGBANG,YOUSHANZEJUSHI;YOUSHUIZEQINSHAN。SANSHANSHOUSHANSHUIQINLAI,DILINGRENJIEHUIJU,KEWEIFENGSHENGSHUIQIZHIBAODI。“GUOJIHUA、BENTUQING”GAINIANYOU“SHUI”SUZAO,YUANYUANLIUCHANG,CHANGKUAILINLI,CHONGFENZHANGXIANZHUCHENGSHIPINPAIDEJINGQISHEN。MEIZAI,MIAOZAI!

上海快3   CHENGSHIPINPAIWEI“GONGYOUPINPAI”,ZAIDINGWEIGUIHUA、CELVEBAOZHUANG、GUANLIJIANSHEZHIYU,DANGZAILITIHUAHUDONGTUIGUANGCENGMIANXIAKUGONG,ZAISHIJUEYINGXIAOCENGMIANJINKOUSECAISEXIDEGUOJIHUA。GONGYOUPINPAIZAI7GECENGMIANCHANSHENGHUDONG:RENZHIDEHUDONG、XINGXIANGDEHUDONG、GONGNENGDEHUDONG、XIEDIAODEHUDONG、SHOUZHONGDEHUDONG、LIANMENGDEHUDONG、JIAZHIDEHUDONG,YOUNEIERWAILITIHUADE“DONG”QILAI,PINPAIZIRANLINGDONG!

  CISHICIKE,BIMULINGTINGSANSHANZHISHUI,YOUXINGTIYANZIRUNSHENXIN,WUXINGHUANHUACHUANCHENGSHENYUN!

  ——XUJIUZHOU

  作者簡介:李錦魁

  YICHUANTONGPINPAIYINGXIAOCEHUAGONGSIDONGSHICHANG. ZHONGGUOSHIDACEHUAFENGYUNRENWU.

  SHAMENDAXUEXINWENCHUANBOXUEYUANSHUOSHISHENGDAOSHI;ZHONGGUOMINGXINGGAOERFUQIUDUIGUWEN;《CHENGSHIZHONGGUO》SHOUXIGUWEN; YUEGANGDIANSHIJITUAN.DIANXINGWEISHIPINPAIYINGXIAOGUWEN;ZHONGGUOYESHEJIXIEHUILISHI;ZHONGGUOGUANGGAONIANJIANSHOUXIPINGWEI.CENGRENMEIDEJITUANKONGDIAOZONGCEHUA,DUCHUANG“MEIDEXIONG”HE“YUANLAISHENGHUOKEYIGENGMEIDE”、MEIDEJITUANJIADIANCELVEZONGJIAN、XINWENFAYANRENHEYINGXIAOFUZONGJINGLI、MEIDEJITUANGONGYESHEJIGONGSI、MEIDEGUANGGAOCEHUAGONGSIDONGSHICHANGZONGJINGLI、MEIRIGUOJIJITUANCEO.

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