上海快3

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上海快320WANDEZHONGDUANDIAN,OPPOPINPAILUODIWEISHENMEZHEMENIU?

壹串通      2017-07-25

上海快3   2016NIAN,ZAIPINGUOiPhoneHEXIAOMIZHONGGUOSHICHANGFENEXIAHUADEBEIJINGXIA,GUOCHANPINPAIOPPOQUEYIJUNTUQI,ZHONGDUANBAOZHANGZHI20WANJIA,CHENGWEI2016NIANDUZHONGGUODI2DASHOUJICHANGSHANG。DONGSHOUJIDEXIAOFEIZHEDOURENWEI,OPPOSHIGUONEISHICHULEMINGDEGAOJIADIPEI、SAQIANTOUGUANGGAO DE“TUBIE”GONGSI,2012NIANJIUCENGJINGBEI“KAICHUANGHULIANWANGSHOUJIMOSHIDEXIAOMI”CHAOYUE,JINJINTONGGUO4NIANSHIJIAN,YOUJIANGXIAOMIBIXIAQU,ZHEBUMIANRANGRENYIHUO:OPPOPINPAILUODIWEISHENMEZHEMENIU,HUANNENGCHENGGONGSHANGYANNIXI?

  就此,我們來分析一下OPPO品牌逆襲成功背后的營銷策略上海快3,希望能對激烈競爭的消費品行業開拓全國市場有所啟發。

  一、市場定位精準,長期堅持不動搖。

  OPPOCHENGLIZHICHUJIURENZHUNLEYIQUNNIANQINGREN,QINGXIERJUJIAO,ZHUYAOZHENDUI18-25SUINIANQINGDAGONGZU、NIANQINGXUESHENG,YOUQISHIZHENDUINIANQINGNVXING,ZHEYIXIFENSHICHANGKANSIXIAOZHONG、DIDUAN,DANZAISAN、SIXIANJIYIXIASHICHANGZEJIJUJUDASHICHANGQIANLI,SHIZHINENGSHOUJIXUQIUDEGAOZENGCHANGDIAN。ZHEYIQUNTIPUBIANXIHUANZHUIXING、KANZONGYI、AIPANBI、XIBAGUA,CONGZHONGXINLIQIANG,YOUDUTEDEQINGGANHEJIANDANSHISHANGDECHANPINSUQIU。SUODINGZHEYIQUNTI,OPPOWEIRAOCHANPIN、QUDAO、YINGXIAO3DAYAOSU,BUDUANQUJINGYINGZIJIDEPINPAI。

  二、英雄產品戰略,把極致單品打造成爆款

上海快3   OPPONENGCHENGGONGNIXI,YINGXIONGCHANPINZHANLVEZHANLESHOUYAOGONGLAO。

上海快3   GONGNENGSHOUJISHIDAI,CENGJINGDEGUOCHANSHOUJILAODATIANYUSHOUJIJINZAI2007NIANJIUTUICHU80KUANGONGNENGJI,EROPPOZAI2007 -2010NIAN,4NIANSHIJIANJINTUICHULE36KUANSHOUJI。DAOLEZHINENGSHOUJISHIDAI,OPPOGENGSHIZHILIYUDAZAOJIZHIDANPIN。QIANJINIAN,OPPOSHOUJIZHUDAPAIZHAOGONGNENG,2013NIANDEFIND5XILIEHE2014NIANDEN1XILIE,JIANGPAIZHAOGONGNENGZUODAOJIZHI,CHENGWEINIANQINGYONGHUFEICHANGXIHUANDEPAIZHAOSHOUJI。JINLIANGNIAN,ZAIKUAISUCHONGDIANJISHUSHANGDETUPO,OPPOKAISHIZHUTUI“SHANCHONGHEMEIYANPAIZHAO”,BINGBAZHELIANGXIANGGONGNENGZUODAOJIZHI。2015NIANTUICHUBAOKUANSHOUJIR7XILIE,XIAOLIANGGAODA1500WAN。

上海快3   ZAICHANPINMAIDIANXUANCHUANSHANG,OPPOBUDUANQIANGHUAJISHUDEYOUSHI。BINGQIEYONGXIAOFEIZHETINGDEDONGDEYUYANGENTAGOUTONG,BA“CHANPINMAIDIAN”ZHUANHUAWEI“CHANPINMAIDIAN”。 “CHONGDIAN5FENZHONG、TONGHUA2XIAOSHI”GUANGGAOYUYIPAODAXIANG,XUNSUJIANGCHONGDIANGONGNENGLAOLAODIYINZAIXIAOFEIZHEDENAOZILI。SUIRANHOULAIZHONGDUOCHANGSHANGYETUICHUKUAISUCHONGDIANDEGONGNENG,DANWULUNZENMEZUOXUANCHUAN,DOUWUFAFUGAIOPPODEZHEJUGUANGGAOYU。

  三、密集的渠道滲透和大規模、標準化的終端執行,打造強大的終端競爭力

上海快3   ZHAOZHUNMUBIAOXIAOFEIZHEZAINALI,JIUQUNALIXIAOSHOU。

  SAN、SIXIANJIYIXIASHICHANGDESHOUJIXIAOFEIZHE,TAMENDUIHULIANWANGHEZHINENGSHOUJIDERENZHISHIFENYOUXIAN,TAMENKENENGZHIDAOPINGUOiPhoneGUI,DANBUYIDINGZHIDAOTAYUSANXING、HUAWEI、XIAOMI、MEIZU、CHUIZIDENGSHOUJIYOUSHENMEQUBIE。XIANGRANGTAMENDAIZAIDIANNAOQIANDENGDAIXIAOMISHOUJIQIANGGOUYIHUOSHANGZEALERWANGZHANKANWANGZIRUDESHOUJICEPINGGENGSHINANSHANGJIANAN。QICI,KUAIDIWULIUPEISONGTIXIBUWANSHANDENGWENTIDAOZHIWANGLUOGOUWUZAIXIANCHENGNONGCUNDEFAZHANHUANMAN。YINCI,CHUANTONGDEXIANXIAQUDAOCHENGWEILESAN、SIXIANJIYIXIASHICHANGDEXIAOFEIZHEZHUYAODEXINXILAIYUANHEGOUWUQUDAO。

上海快3   ZAIJINGZHENGDUISHOUDALIFAZHANDIANSHANGDESHIHOU,OPPOLIYONGPANGDADEDAILISHANGMOSHI,YISIXIANSHICHANGWEIHEXINXIANGSHANG、XIANGXIASHENTOUGEJISHICHANG。JUGONGKAISHUJU,OPPOLINGSHOUZHONGDUAN(MENDIAN)DESHULIANGYICONG2013NIANSHANGBANNIANDE5WANZUOYOUKUOCHONGDAOXIANZAIDEYUE20WANGE,ZHANGLE4BEIDUO。

上海快3   ZHONGDUANDAMIANJI“LVSE”YINGYONG,GEIXIAOFEIZHELIUXIASHENKEDEPINPAIYINXIANG

  JIANDANERJIEDIQIDEZHONGDUANGUANGGAO:BAMIANFEIBANGSHITIDIANGENGHUANDAIYOUOPPODEMENTOUHEGUANGGAODANGZUOYINGXIAODAZHANTUPOKOU,ZHANLINGZHONGDUANHUWAIGUANGGAOZIYUANHEDIANNEIZHANSHIZIYUAN,ZAOCHENGLEZAIQISHISHANGMANJIEDOUSHIOPPODEDIANHEGUANGGAODEJUDAPINPAISHINENG,YONGPUZHANGKAILAIDEGUANGGAOMILUANXIAOFEIZHEDEYAN。

  ZUGOUDELIRUNKONGJIAN,QIANGCUXIAO:JULEJIE,XIAOSHOUYUANMAIYIBUOPPOTICHENG200-400KUAI,ERXIAOMITICHENGZHIYOU50KUAI,XIAOFEIZHEJINDIANCUXIAOYUANJUEDUIYOUXIANTUIJIANOPPOSHOUJI。

  四、高強度的冠名和代言廣告支持,在“粉絲互動”中構建品牌優勢

上海快3   MIAOZHUNNIANQINGXIAOFEIQUNTI,ZHENDUISIXIANJIYIXIASHICHANG,OPPOTONGGUOCHUANTONGDIANSHIMEITIJINXINGGAOKONGGUANGGAOHONGZHA,MIAOZHUNNIANQINGRENXIAIDEYULEJIEMUHETIYUJIEMU,ZAIREMENDIANSHIJUZHONGZUOTIEPIANGUANGGAO,DAIYANRENPINQINGZAINIANQINGRENZHONGYOUYINGXIANGLIDEDAIYANREN,CONGZUICHUDELAIANGNADUO、SONGHUIQIAO,DAOXIANZAIDELIYIFENG、YANGYANG、YANGMIDENG;TONGSHI,ZAIGUANMINGHEDAIYANDEGUOCHENGZHONGBUDUANDIYUNYONGYIXIESHOUDUANHEFANGFAQUGENFENSIJINXINGHUDONG、GOUTONG,RANGXIAOFEIZHEJIESHOUBINGRENKEOPPODEPINPAIHECHANPIN。

上海快3   2017NIAN6YUELIANHEZHEJIANGWEISHIDER11FABUHUI,QINGLAILEBANGEYULEQUAN

  SUIZHUOPPODECHENGGONG,ZHIQIANDALIFAZHANDIANSHANGDEJINGZHENGDUISHOUYEFENFENKAISHIMOFANGOPPODEYINGXIAOSHOUDUAN。2016NIAN,XIAOMIYECENGJINGCHANGSHIQINGWUXIUBO、LIUSHISHI、WUYIFANDAIYANHONGMI,SHENZHIHUANQINGLELIANGCHAOWEIDAIYANXIAOMINote 2。

上海快3   WEILEHEOPPOHEvivoKANGHENG,YIZHIZOUHULIANWANGQUDAODEXIAOMIJINGRANYEKAIFANGLELINGSHOUDIANJIAMENG。

  “HAODECHANPIN+HAODETUIGUANG+HAODEQUDAO、ZHONGDUAN”,YIZHIDOUSHISHANGYEYONGHENGDEJINGDIANFAZE。OPPODECHENGGONGZAICIZHENGMING,XIANXIAYONGYUANYOUJIHUI,PINPAIGUANJIANDIANLUODIJIQIZHONGYAO。HELIDERENQUNDINGWEI,JIEJUEYONGHUTONGDIAN(KUAISUCHONGDIAN),BINGTONGGUOXIAOSHOUQUDAOPEIHEYOUXIAODETUIGUANG,KUAISUDISUZAOPINPAIRENZHI,YENENGCONGHONGHAIBOYIZHONGNIXI!

上海快3   BENWENLAIYUANYU【YICHUANTONGPINPAIYINGXIAOCEHUAJIGOU】

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